Our campaign for ATP’s ‘It All Adds Up’ utilised minimal, paired back visuals, making sound design a key element to bringing our films to life in an emotive way. Joe’s sound design brought the viewer right into the match and player journey, perfectly conveying the grit, determination and tenacity that unfolds on the tennis court and beyond. His level of detail, knowledge, ideas and intuition added a special level of craft that truly made the work stand out.
Jordan Dunlop
Creative Director, WK London