ATP
It All Adds Up
Agency:
W+K London
Creative Team:
Hana Ovcina, Jordan Dunlop
Producer:
Aurelie Livera, Jade Lamb
Sound Design, Music Composition, Sonic Logo + Mix:
farfar
The visceral sound of the ATP tour.
A suite of films.
Macro sound details,
Processed through analog hardware,
With an orchestra on the edge.
🏆 Bronze Clio Sport Award: Sound Design
Our campaign for ATP’s ‘It All Adds Up’ utilised minimal, paired back visuals, making sound design a key element to bringing our films to life in an emotive way. Joe’s sound design brought the viewer right into the match and player journey, perfectly conveying the grit, determination and tenacity that unfolds on the tennis court and beyond. His level of detail, knowledge, ideas and intuition added a special level of craft that truly made the work stand out.
