ATP Tennis
Sonic Logo
Agency:
WK London
Creative Team:
Hana Ovcina, Jordan Dunlop
Producers:
Aurelie Livera, Jade Lamb
Sonic Logo:
farfar
We were commissioned by ATP and WK London to create a sonic logo for the tennis brand.
The sound exists in the context of a campaign informed by a strategic insight –
Whilst the grand slams are a huge spectacle, it's on the tour where the real grit, drive and purpose are palpable.
The sonic reflects this through 4 ball bounces and a cinematic hit, accompanied by conceptual sound design.
We also hear a real shout from a player on the tour with the crowd screaming along.
It's simple, bold and visceral.
🏆 Bronze Clio Sport Award: Sound Design
Our campaign for ATP’s ‘It All Adds Up’ utilised minimal, paired back visuals, making sound design a key element to bringing our films to life in an emotive way. Joe’s sound design brought the viewer right into the match and player journey, perfectly conveying the grit, determination and tenacity that unfolds on the tennis court and beyond. His level of detail, knowledge, ideas and intuition added a special level of craft that truly made the work stand out.
